![]() Luckily, a lot of apparel suppliers in the wholesale print industry brought this trend back, with matching full-zip hooded sweatshirts and joggers. When we say “2000s fashion,” we immediately think of the velour tracksuit, worn by the likes of JLo and Britney Spears, and made popular by the Juicy Couture and Baby Phat brands. (Style: Russell Athletic U072UHUXX) | Credit: S&S Activewear Pitch accessories, like fun bucket hats, that come in velour fabrications. I drew inspiration from the runways, fashion blogs, and social media influencers to list some of the Y2K styles we’re seeing everywhere - and you should be pitching to your clients who love being on trend. Some of the biggest pop culture influences included Carrie Bradshaw from the HBO hit “Sex and the City,” Bratz Dolls, and the movies “The Matrix” and “Mean Girls.” Today’s Y2K-referential styles are more wearable for more age groups and body types, so don’t ignore these trends. The overall aesthetic of Y2K fashion is futuristic with a retro edge: shiny materials, chunky sneakers, wide-leg, low-rise pants, and colorful sunglasses. Similarly, on Lyst, 2000s fashion queries have risen 450%. On Tradesy, an online resale marketplace, searches for “baby tee” skyrocketed 2,000%, “low rise” rose 50%, and “cargo pants” increased 28%. Y2K-related searches online have also jumped up in the last year or two. ![]() Early-2000s fashion also went from a side niche to a bigtime return-trend as more celebrities have worn archival fashion at events and on the red carpet. ![]() This nostalgia has taken hold, in part, as Gen Z hit TikTok in the last two to five years, discovering Y2K vintage fashion and pop culture trends. The pandemic, climate change, uncertain economy, and other political and social issues have sparked a much bigger turn to nostalgia for earlier, happier times. However, lots of GenZers, Millennials, and Xers have gotten back into Y2K fashion trends. The turn of the century (and the millennium!) known for pop culture disruption and the dot-com boom is now 20 years ago and considered vintage. ![]()
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